Innovative competitors, changing customer requirements, new touchpoints. Brands need constant, resolute development. If they are to remain relevant and successful. If they are to avoid some other brand edging in between you and your customers.
But how does a company know in which direction to develop its brand? The possibilities are almost endless. And even when that point is clear: how do we actually achieve the desired development? Which success factors are significant and which challenges will we face?
Our Backstage Event with Helsana Versicherungen AG on August 30, 2016 is devoted to the fascinating subject of brand evolution. Based on many years of experience and using a powerful example, we will show you tried and tested methods and solutions for the successful development of brands in the future.
Date: August 30. 2016, 18:00 – 20:30
Place: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug