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Backstage

Share Experiences. Behind the Scenes.

Backstage lies behind the official stage and grand performance. Here, in informal surroundings, a limited number of participants will be able to see behind the scenes of strong brands. Ideas will be shared, experiences exchanged, and inspiration found for brand-driven management. It is interesting to know why something has gone well. But it is even more fascinating to know what difficulties had to be overcome and what can be learnt for the future from the mistakes made in the past. Backstage is the forum where these issues will be discussed openly.

Past Events
Business Development —
How can we use the brand to drive our company forwards?

Digital transformation. Innovative competitors. Changed customer needs. Today, more than ever before, businesses have to undergo constant development. If you want to remain relevant for your customers and stay successful and profitable. If you want to seize your opportunities and grow. If you want to ensure that your best days are still in front of you – and that they are not already over.

But how does this actually work? How can you mobilize the corporate desire for bold steps in future development? How do you manage to follow the path you have chosen? And how do you bring about the energy from a collective sense of identification in your organization, so that everyone across the board works towards a common goal and new areas of action can be opened up time and again?

The Backstage Event together with Wüest Partner on September 19, 2017 is dedicated to the subject of brand-oriented business development. Based on many years’ experience, and using an impressive practical example, we show at first hand how companies can shape their own powerful future.

Date: September 19, 2017, 18:00 – 20:30
Place: Wüest Partner AG, Alter Börsensaal, Bleicherweg 5, 8001 Zürich

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#5: Brand Evolution —
How can we develop our brand boldly yet with confidence?

Innovative competitors, changing customer requirements, new touchpoints. Brands need constant, resolute development. If they are to remain relevant and successful. If they are to avoid some other brand edging in between you and your customers.

But how does a company know in which direction to develop its brand? The possibilities are almost endless. And even when that point is clear: how do we actually achieve the desired development? Which success factors are significant and which challenges will we face?

Our Backstage Event with Helsana Versicherungen AG on August 30, 2016 is devoted to the fascinating subject of brand evolution. Based on many years of experience and using a powerful example, we will show you tried and tested methods and solutions for the successful development of brands in the future.

Date: August 30. 2016, 18:00 – 20:30
Place: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

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#4: Digital Transformation —
How to surf successfully on the digital tsunami?

The digital tsunami is sweeping across the globe, creating incredible opportunities and revolutionizing our world. It is having a profound effect on people’s behaviour and requirements. New competitors are rewriting the rules of the game and challenging the top dogs of yesteryear to fight for their existence. Value chains are disintegrating and are being redefined – shorter, faster, more direct. Not a single country or branch or business remains unaffected. Every company has to adapt to the new demands, has to develop new competences, tools and methods of working: if it wants to play a successful role in the world of the future: if it wants to take advantage of the potential opportunities in digital transformation.

Our Backstage Event on April 28, 2016 is devoted entirely to this subject. We will share our knowledge of the challenges and opportunities of digital transformation – and illustrate with examples and methods how brands can use them to the best advantage.

Date: April 28, 2016, 18:00 – 20:30
Place: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

 

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#3: Employee Engagement —

How do we take our employees along with us into the future?

The brand is a significant competitive feature in every company. One of management’s main tasks is making brands effective for their company. Together with the Swiss Venture Club and LK International AG (with the brand KJUS) we are offering an exclusive seminar on this topic for SVC members.

Date: August 20, 2015, 5 – 8 pm
Location: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

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