Positioning a new kind of mobility on the market —
Growth from the core of the brand
How can Mobility grow? How can new customer segments be opened up? How can we accommodate the fact that certain customer segments prefer not to be recognized driving a red car? In the course of strengthening the current brand positioning, it was agreed that the Mobility brand should develop from its core, and visibly and self-confidently represent the future of mobility.
«Car sharing is red.»
A brand identity which shows its true colour —
Highest possible visibility with the colour red
The brand identity intentionally supports the aim of achieving visibility in Switzerland quickly with limited means. For years, the red vehicles and Mobility stations have made an impression in Swiss towns and are a synonym for the future of mobility.