Backstage

#2 Brand Leadership —
What drives strong brands to success?

The brand is a significant competitive feature in every company. One of management’s main tasks is making brands effective for their company. Together with the Swiss Venture Club and LK International AG (with the brand KJUS) we are offering an exclusive seminar on this topic for SVC members.

Date: August 20, 2015, 5 – 8 pm
Location: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

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Target group

The brand seminar is intended for members of management and those responsible for marketing and communication, sales, and business development. The focus is on new insights gained from practical experience; the number of participants is therefore restricted to 15 persons. 

 

Programme

Start: 5 pm

1. Welcome & Introduction (15 minutes)
SVC Regional Manager Central Switzerland, Mr Michael Fahrni

2. Brand-driven Leadership: Shaping a Powerful Future (45 minutes)
Speaker: Bastian Schneider, Strategy Director, Hotz Brand Consultants

What is important in building up and strengthening a brand? What can be learnt from leading companies? What does our research say? What tools have proved to be of value? And what cardinal errors should be avoided? Many examples will be used to impart current brand knowledge in a lively and interesting way. We will show how brand leadership can develop your own business into a powerful future.

3. Case Study: Development and Future of the KJUS Brand (45 minutes)
Speaker: Didi Serena, CEO and Founder, LK International AG

Within just a few years, the KJUS brand has become established as leading sportswear company. What were the milestones along the way? What are the reasons for its success? What challenges had to be overcome? What are the next steps? Take a look behind the scenes of a brand with a strong future. 

4. Workout & Discussion (30 minutes)
Presentation: Bastian Schneider, Strategy Director, Hotz Brand Consultants

Together we will take a brand-oriented look at business. Participants bring questions and challenges from their day-to-day activities: together we draw up approaches and solutions which are then discussed.

5. Aperitif & Networking

End: ca. 8 pm

 

Speakers

  • Michael Fahrni, SVC Regionenleiter Zentralschweiz
  • Didi Serena, CEO und Gründer LK International AG
  • Bastian Schneider, Strategy Director, Hotz Brand Consultants

 

Date: August 20, 2015, 5 – 8 pm
Location: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug
Language: German
Attendance fee: free of charge (for SVC members)