#3: Employee Engagement —

How do we take our employees along with us into the future?

The brand is a significant competitive feature in every company. One of management’s main tasks is making brands effective for their company. Together with the Swiss Venture Club and LK International AG (with the brand KJUS) we are offering an exclusive seminar on this topic for SVC members.

Date: August 20, 2015, 5 – 8 pm
Location: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

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Target Group

This session is directed towards relevant members of management and the areas of strategy, communication, HR and change management, as well as all managers wishing to lead their teams with ideas rather than instructions.



Start: 18:00

1. Welcome (5 minutes)
Bastian Schneider, Hotz Brand Consultants

2. Culture eats strategy for breakfast (30 minutes)
Speakers: Bastian Schneider / Philippe Wicki, Hotz Brand Consultants

  • Challenges of internal strategy communication
  • Dimensions of successful employee engagement
  • Approach and methods

3. Boldness pays off: A new overall concept for the Post Offices & Sales Division of the Swiss Post AG (30 minutes)
Speaker: Sarah Thiele, Swiss Post AG

  • Initial situation in Post Offices & Sales Division
  • Approach taken to introduce and establish overall concept
  • Results achieved and lessons learned

4. Discussion (30 minutes)
Presenter: Bastian Schneider, Hotz Brand Consultants

  • Questions to speakers
  • More detailed examination of topics
  • Exchange of experiences

5. Flying Drinks, Food & Networking

End: ca. 20:30



  • Sarah Thiele, Head - Communications, Post Offices & Sales, Swiss Post AG
  • Philippe Wicki, Brand Consultant, Hotz Brand Consultants
  • Bastian Schneider, Strategy Director, Hotz Brand Consultants


Date: February 3, 2016, 18:00 – 20:30
Location: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug
Language: German
Attendance fee: free of charge (maximum of 20 participants)