#5: Brand Evolution —
How can we develop our brand boldly yet with confidence?

Innovative competitors, changing customer requirements, new touchpoints. Brands need constant, resolute development. If they are to remain relevant and successful. If they are to avoid some other brand edging in between you and your customers.

But how does a company know in which direction to develop its brand? The possibilities are almost endless. And even when that point is clear: how do we actually achieve the desired development? Which success factors are significant and which challenges will we face?

Our Backstage Event with Helsana Versicherungen AG on August 30, 2016 is devoted to the fascinating subject of brand evolution. Based on many years of experience and using a powerful example, we will show you tried and tested methods and solutions for the successful development of brands in the future.

Date: August 30. 2016, 18:00 – 20:30
Place: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

Default einladung session5 web 760x428

Target Group

This session is directed towards relevant members of management and the areas of marketing, communication and change management, as well as other interested parties wanting to work on the future of their own brand.



Start: 18:00

1. Be unique: Success factors in brand evolution (30 minutes)

Speaker: Bastian Schneider, Hotz Brand Consultants

  • Current and future challenges for brands
  • Practical examples of successful brand development
  • Approach and methods

2. Case Study: Helsana – A strong brand en route to the future (30 minutes)

Speaker: Simon Neuner, Helsana Versicherungen AG (Swiss health insurance company)

  • Initial situation and objective
  • Approach used and examples of implementation
  • Results achieved and lessons learned

3. Discussion (30 minutes)

Presenter: Bastian Schneider, Hotz Brand Consultants

  • Questions to speakers
  • More detailed examination of topics
  • Exchange of experiences

4. Flying Drinks, Food & Networking

End: ca. 20:30



  • Simon Neuner, Head of Marketing and Communication, Helsana Versicherungen AG
  • Bastian Schneider, Strategy Director, Hotz Brand Consultants


Date: August 30, 2016, 18:00 – 20:30
Place: Brand Leadership Circle, Sennweidstrasse 35, 6312 Steinhausen/Zug

Attendance fee: free of charge (maximum of 20 participants)