Every strong brand begins with the right questions. —

The brand is the most powerful feature in competitive markets and it is of paramount importance that management finds a way to make the brand effective for the company. In our work as brand consultants, we often come across the same key questions where honest answers are helpful and relevant.


Hotz Brand Consultants have collected some of these questions in their first brand book. Just one of these questions - in the right hands – can unleash great potential.

You can order your own copy here, completely free of charge. The Brand Book is currently only available in German.

Hotz will be pleased to assist you in finding appropriate answers to the right questions.