Chris has experienced and organized many aspects of brand-based management in his career to date. After several years with a brand consulting and communications agency, he studied business management in Cologne, with focus on marketing and controlling, before becoming a founding member of a strategic consulting and project management unit at a Swiss Fortune 500 retailer. In this function he helped to shape traditional and digital brands and also had a significant impact on the tactical and strategic marketing planning of the organization.
As Managing Director of Hotz Brand Consultants, Chris is involved in a range of projects for a wide selection of clients. His core areas are brand architecture, brand transformation projects, marketing planning, communication consulting, and the development and management of digital brands.